Ad Format Quick Reference (Mobile Focus):

for personal reference in case I miss the usage. It is not in use here, but on some other sites.

  1. Onclick: Opens a new tab when the user clicks anywhere. High earnings, but can be “jumpy” for users.
  2. Push Notifications: Alerts that stay on the user’s phone even after they leave the site.
  3. In-Page Push: A fake “notification” box that only appears while they are on your site. Very safe for friends.
  4. Interstitial: A full-screen ad that shows up while a page is loading. Best for high revenue.
  5. Vignette: A centred “overlay” ad with an ‘X’ to close. Very common on modern news sites.